Brand Image is hugely important in marketing. How your target market views your brand drives purchasing behavior as well as things like word of mouth. Consumers can help your brand by taking your desired image and making it better or sharing it with others. On the flip side of that they can take it and turn it into something completely different.
A few years ago I fell in love with a short film that relates to this subject. It is seriously one of the funniest things I have ever seen. In this film the main character developed a product that people take and dramatically change from it's original intent. It goes from a love drug to a weapon for biological warfare. I highly recommend watching this short as a great example of this concept and how things can run away from your initial intentions.
Branding is huge. Even to how it is presented. As a photographer I used to use a black background that had a hint of brick in the background. As a new business owner, I just thought I made my images pop. I did not realize the impact that it made when a woman was looking for a wedding photographer. Black does not really scream love and cheery atmosphere. Makes one analyze the positive and negative effects of how people view your business.
ReplyDeleteThat is so true! With how plugged in consumers are today it is becoming more and more important for people to manage their online presence very closely. Thinking of who your target market is and how your image will strike them is a great lesson to learn. Great example of how a black background on a website will strike a bride.
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